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There is no doubt that Rome resounds in full splendour in the handcrafts of the Italian jewellery brand BVLGARI. The Brand's founder, Sotirios Voulgaris, was born in Greece. In 1884, he settled in Rome and changed his name to Sotirio BVLGARI. His adopted home city inspired him to create astonishing watches that incorporate some of Rome's most famous symbols. These motifs are still utilised by BVLGARI nowadays. As for the most representative one from these symbols, it has to be the Latin V, which is emblematic of the Brand's official logo. The letter comes from the Latin alphabet for U in BVLGARI, while also subtly pointing to the Founder's origin.
The Company's oldest watches in existence today date back to the 1920s. However, its most iconic watch collection, the Serpenti, was only first introduced in the 1940s'. A distinctive watch collection on its own, the BVLGARI Serpenti is characterized by its case, which is modelled after a serpent's head and exquisitely decorated with gold and jewels.
When Ancient Rome Meets Modern Swiss Watchmaking
Bulgari watches bring together the aesthetics of Rome and craftsmanship of modern Swiss watchmaking. Since 1980, Bulgari watches are created by Haute Horlogerie SA in Neuchatel, Switzerland, while the design hub remains in Italy. Traces of Rome are not hard to find in Bulgari timepieces, for instance, the design of the BVLGARI BVGARI collection drew inspiration from ancient Roman coins and columns from the Roman temples. Although Bulgari establishes its name in the jewellery segment, its watches are not secondary to the dazzling creations, The arrival of the Diagono, the first men's watch, broke with this tradition with its elegant sport watch look, that could rival the likes of Patek Philippe Nautilus and the Royal Oak. Sixteen years later the Company produced the first watch that was manufactured entirely in-house, the Grandes Complications. Significant innovations in watch cases and movements marked the 2000s, as BVLGARI set a world record for the thinnest watch and later in 2014 for the thinnest Tourbillon movement (1.95 mm).
The family-run company faced fundamental changes in 2011 when the LVMH Group purchased a 51% stake in BVLGARI. Currently, BVLGAR is a full subsidiary of the LVMH Group, as the Bulgari family sold its remaining shares to LVMH for EUR 236.7 million.